Human innovation.
GOLD embraces the ethos of innovation in it’s 16 patents as the driving force behind our quest to make human performance accessible for all. We foster sustainable thriving by leveraging the natural strengths of the body; keeping our own systems finely tuned for the long run. We're not just about winning medals; we're about human thriving for all using Data not Drugs®
Data not Drugs.
GOLD leverages artificial intelligence to discover new connections within the human biological ecosystem for drug-free human performance. Data not Drugs was founded with an innovative project inspired by Dr. Eric Topol to help the underdog US Women’s Cycling team win Olympic medals in the wake of the Lance Armstrong doping scandal and ban of the men’s team. Now, Apple Siri’s co-founder Tom Gruber is leading development of our consumer AI models. Insights > Adjustments > Forever upward growth.
Your Connected Self.
The first interconnected data model of human performance created by GOLD Health to help Olympic athletes win medals.
We as humans are comprised of interconnected biological systems, and by exploring these, we can uncover new connections that offer a deeper understanding of ourselves. GOLD is built on insights between these core biological aspects to keep you optimized. Embracing this harmonious union allows us to optimize our own health and fitness journey, leading to transformative results and a profound sense of balance.
Origin use case: Personal Gold
The GOLD origin story was captured in the feature documentary Personal Gold, a use case with four underdog women that become America's medal hope at the London Olympics when the men's team is banned during the Lance Armstrong drug scandal. Acquired by Netflix, the film received international distribution with over 70 live events and showcased the very first discovery and validation of the GOLD model.
Example: Insight to Action
First CGM for Olympic sport
Example of a GOLD AI data insight: Using the first application of CGMs (continuous glucose monitors) along with other wearable sensors to Olympic sport for an early discovery of diet and lifestyle factors impacting non-diabetic athletes; the US Women’s Cycling Team. These first CGM insights were used to make adjustments to each athlete’s diet and other lifestyle factors to improve fueling, recovery, and deep sleep to enhance recovery, which increased training output, eventually helping win Olympic medals at the London Olympics.
Example: Insight to Action
Sleep temperature & performance
Example of a GOLD AI data insight: Using the first consumer EEG sleep tracker ‘Zeo’ for an early discovery of room temperature and deep sleep. This insight was used to cool the sleeping temperatures of athletes using a water-cooled mattress topper to increase deep sleep to enhance recovery, which increased training output, eventually helping win Olympic medals at the London Olympics.
Pleiotropic Benefits
Just like a pebble creates ripples in a pond, simple actions can have profound downstream effects on your wellbeing. By incorporating GOLD health’s time-based model into your daily routine, you're unlocking a cascade of thousands of pleiotropic benefits from improved mood and energy levels to enhanced cognitive function and longevity.
Our Evidence Model
Olympic Innovation + Tier 1 Peer Reviewed Science + Your Data. Our evidence model integrates the latest scientific research from our world-class scientific and medical advisory team with decades of on-the-ground wisdom using Olympic athletes' real-world trial and error experiences. This gives us an unprecedented advantage over other fitness platforms.
Origins: Pre Olympics
Original notes from 2012 ‘Optimized Athlete’ (OA) that helped athletes win Olympic medals without drugs and became the basis for GOLD’s medal-winning human performance model. Optimized Athlete later became GOLD Health.
GOLD Health
Our AI model is designed to benefit non-athletes worldwide, using data-driven insights to guide easy to follow behavior changes that add up to lasting transformation. It’s a holistic approach to wellness—far beyond just workouts—tailored to your unique needs. This is now the foundation for GOLD’s HERA AI Avatar Coach, bringing elite guidance to everyday life through a personalized, engaging experience.
