Health for All.
Our mission & innovation
For too long, Big Pharma, Big Food, and modern convenience have inhibited and distorted natural paths to human flourishing—confusing the public and suppressing effective solutions. GOLD is built on the belief that drug-free health breakthroughs should be available to all.
Our origin project
Data not Drugs.
Data not Drugs® began as a drug-free innovation project inspired by digital health pioneer Dr. Eric Topol and lead by Sky Christopherson to help the underdog U.S. Women’s team win medals at the London Olympics after Lance Armstrong and men were banned for drugs. Now, with Apple Siri's co-founder Tom Gruber, we’re bringing health breakthroughs to everyone by with our 10 issued patents to leverage natural power within us all.
The original team behind GOLD’s first Olympic innovation project showcased in the film ‘Personal Gold’: Dr. Eric Topol, Olympic athletes Sky Christopherson and Tamara Cheek, Rich Yang and Adam Laurent (not pictured), SEAL CDR Mark Divine, and London medalist Dotsie Bausch and team.
Introducing HERA.
Our product
HERA (Health Enhancing Relational Avatar) are photo-realistic, programmatically generated, fully scalable AI Avatar coaches with the option of real human coaches.
HERA (Health Enhancing Relational Avatar) is embodied through unlimited coaching personas—modeled from real Olympic athletes or thoughtfully designed composites—each with a distinct style and presence. Users can choose the relationship that motivates them most, from calm and steady to direct, supportive, or playful, creating coaching that feels personal and relatable.
Grounded in trust, empathy, and sustainable health, HERA meets people where they are and turns complex science into simple, personalized daily actions across their interconnected health and fitness dimensions—helping change stick in real life.
HERA’s engine in based on the premise that everything we do—what we eat, how we sleep, how we move, and even who we connect with—is deeply interconnected, shaped by our biology and environment.
When we align the forces that shape our bodies and minds, we unlock powerful opportunities for better health and performance. That’s where HERA comes in. HERA turns complex science into simple, personalized guidance through natural conversations—making invisible patterns visible and actionable so you can thrive every day.
Small actions, huge results.
Pleiotropic Benefits
Just like a pebble creates ripples in a pond, simple actions can have profound downstream effects on your wellbeing. By incorporating GOLD health’s time-based model into your daily routine, you're unlocking a cascade of thousands of pleiotropic benefits from improved mood and energy levels to better body composition and performance, to enhanced cognitive function and longevity.
Our science
GOLD standard
Olympic Innovation + Tier 1 Peer Reviewed Science + Your Data. Our evidence model integrates the latest scientific research from our world-class scientific advisory board with decades of on-the-ground wisdom using Olympic athletes' real-world trial and error experiences. This gives us an unprecedented advantage over other fitness platforms.
Our scientific team blends Olympic performance leaders with world-class scientific and medical advisors to ensure every recommendation is grounded in peer-reviewed research and real-world results—refined through decades of Olympic trial-and-error and built to work for anyone.
Insight to Action: First CGM for Olympic sport
Example discoveries
Example GOLD Insight: The first use of continuous glucose monitors (CGMs) and wearables in Olympic sport made possible by advisor Rich Yang, revealed diet and lifestyle factors affecting non-diabetic athletes on the US Women’s Cycling Team. These insights drove personalized adjustments to fueling, recovery, and sleep—boosting training output and contributing to medal-winning performances at the London Olympics.
Insight to Action: Sleep temperature & performance
Example discoveries
Example of a GOLD data insight: Using the first consumer EEG sleep tracker ‘Zeo’ made possible by Dave Dickinson for an early discovery of room temperature and deep sleep. This insight was used to cool the sleeping temperatures of athletes using a water-cooled mattress topper to increase deep sleep to enhance recovery, which increased training output, eventually helping win medals at the London Olympics.
Our promise